Since the early days of Sematic Web I have been expecting that this technology would become very important for Search Engine Optimization.
Until recently, however, the most important component for this to happen has been missing: the major search engines completely ignored RDF and other semantically enriched markup.
With this grant comes an understandable NDA, so I can only speak about the program in very general terms. Just let me tell that the platform looks really flexible and developer friendly. I’m excited to be part of this initial community and will update my experiences as soon as I’m allowed to share them!
In the mean time, if you have an idea for a (commercial) Augmented Reality application feel free to contact me, we might be able to work something out on the short term.
About Layar
Layar overlays realtime local information on top of the real world seen through a mobile device’s camera. It locates it’s position through a combination of the phone’s built-in compass and GPS.
Layar is currently available only for the Netherlands in Android Market. In case you live elsewhere, here’s a demo video.
…nearby live tweets show up on the horizon, and you can see where they’re coming from, as well as how far away they are. It uses the compass along with the accelerometer GPS to do its location thing, so it’s restricted to the iPhone 3GS in this implementation, even if it is developed almost entirely in WebKit.
Judging by this description, there is nothing that prevents this from working on any Android powered device.
Even better, there exists this nice new Android app, called Layar, which can load augmented reality layers from a supposedly simple data file (coded in json serialization). They will be opening their API shortly by giving an initial 50 API keys for some lucky developers. I applied for one with this idea, hope to test it out soon!