Walt Disney launches first AR outdoor campaign 

Prince of Persia AR Campaign

Prince of Persia AR Campaign

TAB Worldmedia, my company, just pblished the first Augmented Reality Outdoor campaign, for no less than Walt Disney’s movie Prince of Persia, The Sands of Time.

The campaign is based on Layar and auto launched at many outdoor advertising locations all across the Netherlands. We put much effort in making the experience as rich as possible for the viewer, pushing the Layar platform to its limits and beyond.

Needless to mention we’re very proud and happy to be able to work with such a high profile company with such a rich subject as this movie and I’m really looking forward to the feedback from users.

More information can be found on the website TAB Worldmedia, a press-kit is available upon request through me.

Want to try it for yourself? Be sure you are in The Netherlands, switch on Layar on your mobile device, select tab “Local” and look for Prince of Persia. Or quick and dirty: scan the QR code / select the link of the QR image below.

Prince of Persia layar

Prince of Persia layar

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