Walt Disney launches first AR outdoor campaign
The campaign is based on Layar and auto launched at many outdoor advertising locations all across the Netherlands. We put much effort in making the experience as rich as possible for the viewer, pushing the Layar platform to its limits and beyond.
Needless to mention we’re very proud and happy to be able to work with such a high profile company with such a rich subject as this movie and I’m really looking forward to the feedback from users.
Want to try it for yourself? Be sure you are in The Netherlands, switch on Layar on your mobile device, select tab “Local” and look for Prince of Persia. Or quick and dirty: scan the QR code / select the link of the QR image below.
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