Yesterday was a very significant day for the AR world, as Layar released their 3.5 release with a new functionality called Stream. While this can be viewed as a UI change and yet another way of presenting AR information, this is in fact a huge step in the direction of AR as a first class medium.
In that sense this is no less significant than the first consumer version of the web browser was (say Mosaic 1.03 or Netscape 0.9 so you will).
Let me explain why.
Until now, AR content has been served and displayed as yet another domain specific application, in many senses:
brand specific (for branding and PR purposes)
region specific (one app or layer per region, e.g. a local hamburger joint)
application specific (literally: stand alone AR apps are still out there)
Within the Layar platform, a single AR browser for multiple platforms and targeted at the global market was already a fact. But each AR content item (the Point of Interest, POI in short) was still confined to it’s defining layer, which is of course the under control of one publisher per individual layer. So even if a publisher would want to publish the richest possible AR content for a domain, they would be limited by the availability of accurate AR content to them.
For a example (and this is real): there might be several branches of banks who publish their own, branded version of a “ATM finder” layer. They might not have accurate data about all available ATM’s or leave the competing branches out because of better brand recognition. Which is inevitable or even fine as a business decision. For the end user, who just wants to find the nearest ATM, this is very awkward; they have to first find all available ATM finder layers ad then open them, one by one. In Stream everything is combined and accessible by just the single search term “ATM”.
Now don’t get me wrong, I do recognize the importance of having the Single Layer concept for branding, ownership and even paid business models. Even more, this is one of the enablers four our business model behind TAB worldmedia. Even more, it benefits the end user as well, as this is a way to communicate the source and thus trustworthyness for specific content. I do trust the branch owner of a certain ATM brand more than just a generic publisher regarding location and availability.
So this is where Layar steps in and created a really smart compromise. Stream combines the best of two worlds in a very elegant way: it makes the most relevant AR content available to the end user, while still providing context and branding when a user “dives in” and opens the POI, as this is still displayed in its own context and branded layer.
The whole stream approach is exciting for yet another reason: it means that we have a significant and diverse offering of AR content in many regions already, which justifies a unified and categorized or searchable, well, stream of AR data. In other words, there’s so much content out there that a simple Layer catalog approach is not sufficient any more for discovery. And thus, it signifies the emancipation of AR as a first class content medium, as stated above.
I’m really excited to see this happen within a year after the launch of the first open AR browsers, yet another signal about the high pace at which AR is evolving right now!
Note: Layar Stream is available for Android right now from the Android Market, iPhone users have to wait a little as the approval process needs to be completed before they can update their version through the AppStore.
Using Tweeps Around a lot in Layar? Want to have a nice clean app icon or shortcut to place on your Android’s home screen?
Now you can: today the TweepsAround launch app has been released in the Android market.
TweepsAround Launcher is a real Android application, so you can place it anywhere on you Android phone. When activated, it opens Layar with the TweepsAround layer in Reality View, no more browsing in the catalog.
The app also checks if you have Layar installed. When not, you get a button which takes you directly to Layar in the Android Market where you can download it for free.
Want to give it a spin? The QR code below links to the app in the Android store, ready to install. Or you could search for “tweepsaround”.
Of course all feedback, hints and tips are welcome!
NIce! Tweepsaround is used as a unique feature in a TV ad for LG which aired last week on Dutch TV networks. The screens are showed approximately halfway the commercial.
I’m very grateful and proud that he took the opportunity to announce my Foursquare application for Layar, which allows you to use the most popular features of Foursquare from Layar.
What it is
Foursquare is a very popular social network game which integrates virtual social networks with the real world. Friends meet friends in cafes and bars and let each other know where they hang out. If you haven’t yet, it is definitely worth to check it out.
The Foursquare Layar app gives you access to the most frequently used features of the network.
Show venues around you, including which people are frequenting them, who is the mayor and user tips what to do.
Find nearby tips what to do and see at a glance what makes a location special.
Check in to a venue and let your friends know that you hang out there.
Open Layer with foursquare
A basic version of these views is accessible even when you’re not signed in to Foursquare, which gives you an excellent opportunity to look around before jumping in and signing up (I’m quiet sure you will eventually plunge in and sign up to connect with your friends)!
These views are greatly enhanced when you’re signed-in. Then all venues where you or your friends have checked in are prioritized and highlighted. Tips from friends stand out. And you’re able to view what users have on their profile, which “badges” they earned and so on.
How cool would it be if Second Life was not constrained to its own virtual world, but existed right here, as an overlay on the real world around you?
I tried it at least twice, but never really “got into” Second Life. Maybe because it is too “virtual” for me, too much disconnected from real people and real places. But what if the existing environment could be enhanced with – well… anything goes! Some examples:
A virtual guide telling you about the history of a building (with audio and video)
Time travel: see this place how it evolved over time
Architectural development: project 3D renderings of a future building on a construction site
Yourself with a virtual “skin”, symbolizing some character you play in a role playing game
…and then: options to connect in the real world, connect the real you with the game character somehow
Education: labeling items such as buildings, trees, traffic signs and attach quizzes about their meaning
Remember the crazy Japanese gadget called Lovegetty? Oh well…
See? really, the sky is the limit!
That was one of the dreams I had when thinking about the future possibilities of Augmented Reality applications, such as Layar, but then equipped with a real 3D rendering engine and real-time update possibilities.
It looks like this future is actually right around the corner with the announcement of Layar 3D, yesterday. Not all of this will be readily available – let alone work smooth enough on today’s mobile devices, but the start is definitely here and soon available on a handset near you.
Some videos from the announcement embedded below, be sure to check out the Layar 3D site as well!
Bandsintown is a really nice service which lists upcoming music events all around the world. They focus on providing the best matches to your musical taste and near your location. If you sign up and give them your last.fm or pandora account name, the magic starts working.
But wait, how would this information work out for you if you could view upcoming concerts on your mobile phone, overlaid on the camera video as Reality View?
Here a storyboard of a soon to release layer for your Layar app, called, not surprisingly, bandsintown.
Select the Bandsintown layer and let the fun begin
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